The project was initiated in 2005 and aims at creating a participatory environment with equal focus on men and women, boys and girls by encouraging its advancement at every level of society.
The focus of the project is on gender sensitive socialization process for boys and girls, men and women. It is a holistic approach to gender awareness, family role and peer education systems in reducing gender stereotypes with the aim of achieving gender equality and achievement of rights by everyone as enshrined in the constitution. The project targets boys and girls in schools, youth in institutions of higher learning and adults in the production sectors of the economy.
The overall goal is increased equality for both men and women concerning their active participation in development activities for the benefit of everyone and the attainment of human rights. It aims at bringing men on board as partners in development with women so as to increase in development and access to human rights.